ON PREMISE LABELING OF WINE
“Listen, Peaches, trickery is what humans are all about," said the voice of Maurice. "They're so keen on tricking one another all the time that they elect governments to do it for them.” -- Terry Pratchett, The Amazing Maurice and His Educated Rodents
Sycamore Lane wines are not sold at retail, cost comparisons will never be an issue, so you can price this house wine appropriately.” A bottle of Sycamore Lane at the restaurant I enjoyed it at recently (with a Caprese salad) cost $24. The advertised case price to the restaurant is $68.29 bringing their cost down to $5.69 per bottle (less with large orders). Actually, that markup (321%) is not uncommon and better than the dry Muscat at 566% (though at half price, the Muscat is a great deal (233%).
ffer customers a uniquely branded wine unavailable in retail” and, perhaps most important to sellers: “Realize increased margins over nationally branded wines.”
Rutherford’s Merlot isn’t made exclusively for Starved Rock. It’s labeled for Starved Rock and is the same Merlot that Rutherford makes and labels for other outlets through their Private Label Program. At $17 retail for this bottle, it’s nicely priced and tasty enough not to cause indigestion. In the lodge’s restaurant at Starved Rock, expect to pay about $30, which should not spoil your appetite. In fact, at about 300% markup (from their cost, not retail), it was the best deal of the three examples, discounting half price bottle night in the first example. But such markups will vary from restaurant to restaurant.